Before the Streaming Boom: How Big Brother Naija 2006 Helped Bring Nigerian Music to African Audiences
Twenty years after Big Brother Naija’s inaugural season, Nigerian music executive Obi Asika revisits the decisions, relationships and broadcast infrastructure that helped Nigerian artists reach audiences across the continent. Long before Afrobeats became a fixture on international charts and streaming playlists, Nigerian music was finding its way across Africa through television, radio, music videos and…

