The African music industry has long been a powerful force for social change, with artists using their platforms to address pressing issues. In recent years, climate action has emerged as a central theme in the creative expressions of many musicians. From the revolutionary sounds of Fela Kuti to the contemporary advocacy of artists like Cill Soul, the music industry is increasingly aligning itself with environmental sustainability.
This article examines how African musicians are spearheading creative climate action, drawing inspiration from both local legends and international counterparts, such as Billie Eilish.
Breaking Barriers in Climate Communication
The climate crisis remains one of the most pressing challenges of our time, yet public participation is often hindered by technical jargon, policy-heavy discourse, and exclusionary platforms. Those most affected are frequently left out of the conversation. That’s where music and the arts come in—as vehicles for empathy, imagination, and mass mobilization.
Creative mediums have the power to reframe climate narratives in emotionally resonant ways, making abstract threats feel immediate and personal. In doing so, they expand the space for public understanding and action.
What Can Music Bring to Climate Action?
It has long been recognized that art can change society and evoke emotions of compassion, hope, and a sense of duty. The visual, performing, and musical arts offer spaces for imaginative creativity, experimentation, and perspective-taking. Artistic and creative activities and methods can expand our imaginations, helping us become more receptive to various scenarios of change. As you continue reading, you’ll discover the powerful role music can play in driving climate action and inspiring sustainable innovation across the industry, shaping not only how we think but how we act for a greener future.
Spotlight: African Artists Advocating Climate Action for the Planet
It’s no secret that Africa’s climate has faced its fair share of challenges, from shifting weather patterns to the toll of pollution. Yet, amidst this turmoil, African music icons are stepping up, using their powerful platforms to advocate for the planet. Take the legendary Angélique Kidjo, for instance. Her 2021 album Mother Nature is a vibrant, pan-African call to action, urging us all to protect our Earth.
As UNICEF highlights, she’s also a passionate advocate for climate change. Inspired by Kidjo’s trailblazing efforts, a wave of African artists is now weaving environmental themes into their music, from Afrobeat to gospel. Over the past few years, these musicians have released anthems about clean air, water, and soil, hosted eco-friendly concerts, and teamed up with green NGOs. Let’s take a closer look at some of these trailblazers and their green campaigns.
Angélique Kidjo (Benin) “Mother Nature” and UNICEF Ambassador
Angélique Kidjo, the unstoppable force from Benin, made waves with her 2021 album Mother Nature, which quickly became a rallying cry for climate action across Africa. Featuring collaborations with African icons like Burna Boy and Yemi Alade, the album is a vibrant ode to the Earth, blending Afrobeat grooves with powerful messages of environmental activism. The title track, “Mother Nature,” stands out as a resounding anthem, urging us all to take action to protect the planet. As a UNICEF Ambassador, Kidjo leverages her global influence to continue advocating for the cause, turning Mother Nature into more than just music—it’s a movement.
Burna Boy (Nigeria) “Whiskey” and Port Harcourt’s Pollution
In 2022, Nigerian megastar Burna Boy (Damini Ogulu) dropped the powerful single “Whiskey,” a heartfelt tribute to his oil-rich homeland. But it wasn’t just the music that captured hearts, Whiskey was paired with The Black River: Whiskey Documentary, a gripping 16-minute short film where Burna Boy takes us on a raw journey through the environmental devastation in Port Harcourt.
Through his eyes, we witness the harsh realities of oil spills, flooding, and the choking black soot that coats the streets, painting a grim picture of the climate and health crisis plaguing the Niger Delta. In the film, Burna Boy speaks candidly about how “the air was fully polluted,” making it clear that his music isn’t just for entertainment—it’s a call to action. With Whiskey, Burna Boy demands the world pay attention to the toxic legacy of oil extraction, using his platform to shine a spotlight on the urgent issues facing his people.
TY Bello (Nigeria) Greenland, and “The Land Is Green”
Veteran singer and photographer TY Bello’s 2008 album Greenland is a radiant celebration of Nigeria’s rich natural heritage, and one track, in particular, stands out as a hopeful anthem for the environment. “The Land Is Green” is a vibrant ode to the country’s lush landscapes, with the chorus joyfully declaring, “The land is green.” But it’s not just about the beauty; Bello uses the verses to gently remind Nigerians of their responsibility to protect the land for future generations. With its infectious energy and thoughtful message, “The Land Is Green” captures the essence of TY Bello’s artistry: a seamless blend of celebration and advocacy for the planet.
Juliani (Kenya) – Rauka ama Hatutasurvive and Eco-Rap Activism
Kenyan rapper and activist Juliani (Julius Owino) took a bold step in 2023 with the launch of his Rauka ama Hatuta Survive campaign—a youth-driven movement that blends music, advocacy, and climate education. The name, which translates to “Wake up or we won’t survive,” serves as a powerful call to action, making climate change not just a distant issue but an urgent, personal one for young Africans. Through Rauka ama Hatutasurvive, Juliani is making waves in communities most affected by climate disasters, such as floods and food shortages, offering workshops, performances, and storytelling forums that engage and empower. With this campaign, Juliani isn’t just making music; he’s sparking a movement, turning the fight for the planet into a message everyone can feel.
Cill (Nigeria) Climate Change Advocate with Échí (Meaning “Tomorrow”)
Chioma Ogbonna is a soulful Nigerian singer, songwriter, and guitarist whose music effortlessly blends artistry with advocacy. In her 2024 release, Échí (meaning “tomorrow” in Igbo), Cill Soul delivers a poignant anthem for a greener future, featuring the voices of children from the Destiny Trust Foundation. With its stirring lyrics and emotive melodies, the song urges us to consider the choices we make today and their lasting impact on tomorrow. Beyond her music, Cill has always been a passionate advocate, using her platform to champion climate action and good governance.
What might creativity in climate action look like?
Billie Eilish’s Green World Tour
Eilish is one of the biggest pop sensations in the world right now and is aware of her potential impact. Recently, she partnered with REVERB, a green non-profit, to eliminate disposable waste, promote plant-based food, and offset carbon emissions during her ‘Happier Than Ever’ tour. Eco-villages at each stop on the tour connected fans to local nonprofits and allowed them to make donations on the spot.
Sustainable Music Practices & Their Importance
To truly understand music’s potential as a force for positive change, it’s important to look at how the industry itself is evolving. Sustainable music practices involve strategies and initiatives within the industry that reduce environmental impact. These include eco-friendly approaches to production, touring, and merchandise, all aimed at promoting sustainability and minimizing carbon footprints.
In particular, sustainable music practices focus on reducing the industry’s environmental impact, from eco-friendly instruments to green festival organizing. As climate awareness grows, both artists and fans are increasingly prioritizing sustainability, which can enhance an artist’s brand image. Billie Eilish, for instance, has pioneered waste-minimizing tours and green strategies, attracting a loyal, environmentally conscious following. By adopting green technologies, reducing travel emissions, and embracing digital distribution, the music industry can reduce costs and waste while contributing to a sustainable future.
Let’s take a look at some sustainable music practices that help both artists and fans reduce their environmental impact.
1. Eco-Friendly Instruments: A New Trend in Music
As sustainability takes center stage across industries, musicians are tuning in to the movement with eco-friendly instruments. Crafted from responsibly sourced or recycled materials, these innovative tools not only reduce environmental impact but also prove that great sound doesn’t have to come at the planet’s expense. This growing trend reflects a deeper shift, where creativity meets conscious living, and music becomes a vehicle for meaningful change.
These brands incorporate sustainability into their production. The commitment to eco-friendly materials fosters a greener music community. Artists should consider supporting & promoting these eco-friendly brands. By doing so, they contribute to a culture of sustainability in music.
2. Green Touring: How Artists Can Minimize Their Carbon Footprint
Touring is a major part of the music industry, but it is also a significant source of carbon emissions. Artists and their teams can reduce their footprint by using renewable energy sources like solar or wind power for shows, renting local instruments to cut transportation emissions, and minimizing waste with recyclable and compostable materials. Encouraging fans to bring reusable containers and collaborating with local vendors further reduces plastic waste and emissions. These strategies not only benefit the environment but also support local communities.
How can artists make their tours more eco-friendly?
Artists can make their tours more eco-friendly by using renewable energy sources, minimizing travel distances, and utilizing sustainable transportation options. Additionally, they can engage in local sourcing for food and merchandise while promoting digital alternatives to physical items.
- Use renewable energy sources.
- Minimize plastic waste.
- Partner with local vendors.
- Encourage carpooling among fans.
Implementing these practices during tours can lead to greater awareness. A publicized commitment to sustainability can strengthen fan loyalty. Artists should identify their environmental goals, as clear objectives guide the planning and execution of eco-friendly tours.
3. Eco-Conscious Music Festivals: Solutions for a Greener Experience
Music festivals have a unique opportunity to promote sustainability by adopting eco-friendly practices to minimize waste. Many festivals, like Glastonbury, have implemented recycling, composting, and renewable energy initiatives for years. Encouraging public transportation or carpooling through incentives helps reduce emissions, while a focus on waste reduction enhances the overall festival experience. By fostering a culture of sustainability, festivals not only reduce their carbon footprint but also improve their public image, demonstrating that everyone can play a part in protecting the environment.
- Promoting Sustainability through Awareness Campaigns
- Utilize social media to spread the message.
- Share partnerships with eco-friendly vendors.
- Offer workshops on sustainability
Awareness campaigns can further educate attendees on sustainability practices. These informative actions can lead to lasting behavioral changes. Music festivals can effectively mobilize concertgoers to adopt greener lifestyles.
4. The Environmental Impact of Music Production
Music production can impact the environment through energy consumption, the use of materials, and waste generation. Factors like the energy use of electronic equipment, transportation of goods, and disposal of materials contribute to the overall environmental footprint of music production.
5. Digital Solutions for Sustainable Music Distribution
Digital music distribution is reshaping the industry by reducing waste and carbon emissions associated with physical media. Streaming platforms like Spotify and Apple Music are investing in renewable energy to offset their carbon footprints, allowing artists to reach global audiences without causing environmental harm. While server energy use remains a consideration, these platforms are taking steps to prioritize clean energy, making digital music a more eco-friendly alternative to physical formats.
6. The Role of Social Media in Sustainable Music
In today’s eco-conscious era, social media has become more than a promotional tool, it’s a powerful platform for change. From rallying fans around carbon-neutral tours to spotlighting green initiatives, artists can use their digital presence to drive sustainability conversations.
- Use platforms to promote eco-friendly events.
- Share tips on sustainable music practices.
- Collaborate with other artists on sustainability campaigns
Through social media, artists can reach followers. Sharing their commitment to sustainability fosters a connection. Fans appreciate & support eco-conscious artists. This strategy also raises awareness about larger industry issues.
7. Community Involvement & Activism within the Music Scene
Community involvement amplifies the impact of sustainable music practices. By engaging with local communities and partnering with environmental organizations, artists can raise awareness and inspire action. Hosting concerts that support environmental causes or organizing clean-up events demonstrates a commitment to activism. Fans admire musicians who take a stand on pressing issues, and this involvement can strengthen an artist’s image while fostering a sense of shared responsibility.
8. Incorporating Sustainable Education in Music Programs
Educational programs are essential for promoting sustainable practices in music. By incorporating sustainability into curricula, schools can teach aspiring musicians about eco-friendly choices and materials, shaping their future careers. Workshops and collaborations with environmental organizations raise awareness, fostering innovation and a commitment to sustainability early on. With a strong foundation in sustainability, young musicians can contribute to creating a greener music industry.
How can fans support sustainable music practices?
Fans can support sustainable music practices by purchasing eco-friendly merchandise, attending music events that prioritize sustainability, & advocating for artists & organizations that have eco-conscious initiatives. And another thing, they can spread awareness about environmental issues in the music industry.
How can Music labels promote sustainable practices?
Labels can promote sustainable practices by adopting eco-friendly policies, supporting artists who engage in sustainability, and prioritizing green production techniques. Collaborations with environmental organizations and employing sustainable marketing strategies can also further their commitment to sustainability.
Embracing sustainable music practices is key to creating a greener, more mindful industry. By making small yet impactful choices like using eco-friendly materials, reducing waste, and supporting digital music, both artists and fans can help protect the planet. Every little action matters, whether it’s opting for reusable merchandise or supporting eco-conscious artists.
At a time when the world is rethinking its relationship with the planet, we’re inspired to spotlight the artists, teams, and stories driving real change behind the scenes — proving that music and sustainability can move in harmony. That’s why, at Music Custodian, climate action is close to our hearts. We’re excited about the creative projects and community outreach efforts we’ll be rolling out soon because we believe that by coming together, raising awareness, and supporting each other, we can help make the music world more sustainable, one step at a time.
Final Note: The Soundtrack of a Greener Future
African musicians are redefining what it means to be climate-conscious creators. By integrating sustainability into their sound, their shows, and their storytelling, they are amplifying a message that transcends genres: the Earth needs us.
At Music Custodian, we believe in the power of creativity to influence systems. As we expand our commitment to climate storytelling, we hope to inspire more artists, fans, and platforms to join us.
Let’s vibe responsibly. The music we love deserves a world that lasts.
