Category: Music Industry Insights
Analyses on the current trends, challenges, and opportunities within the music industry.
Building the Room: How ONErpm Is Creating Space for Women in African Music
In an industry often defined by access, visibility, and power dynamics, the most radical act is sometimes the simplest: like Onerpm is – creating a room and being intentional about who it is built for. Less than a fortnight ago in Nairobi, ONErpm quietly convened over 30 women across the Kenyan music ecosystem for an…
Pan-African Music Collaborations You Should Know
Across timelines and social feeds, Africans love a good debate. From jollof wars to the perennial question of who does it better – Lagos, South Africa, Tanzania, or Nairobi – culture has always been a source of pride, and at times, playful division. Food, fashion, language, and even nation-building narratives have shaped how we see…
Afrobeats Built a Movement, Now It Needs Institutions
Over the past two decades, African music – particularly Afrobeats – has transformed from a regional sound into one of the most powerful cultural exports in the world. From Lagos to London, Accra to Atlanta, and Nairobi to New York, the rhythms, language, and energy of African artists now move through global charts, festival stages,…
Entertainment Week Africa Curates Creative Connect Amid 2026 Grammys Weekend Buzz
Entertainment Week Africa hosted Creative Connect, an exclusive and intimate gathering during Grammys Weekend designed to convene senior decision-makers and Africa’s leading creative innovators. The high-level event created a strategic platform for global industry leaders and African creative executives to foster collaboration, strengthen cross-continental partnerships, and accelerate the growth of Africa’s $50 billion+ creative economy….
From Afrobeats to BAFTAs: What African Creative Validation Really Means
At the EE British Academy Film Awards, when Wale Davies and Akinola Davies Jr. won Outstanding British Debut for My Father’s Shadow, the applause felt larger than cinema. It felt familiar. Because for those paying attention, this wasn’t just a film victory. It was a structural echo of something African music has already lived through….
TikTok and Apple Music Launch Full Song Streaming & Listening Parties
TikTok has expanded its music streaming integration through a new partnership with Apple Music, introducing full-song playback and real-time Listening Parties within the social video platform. The beta rollout signals a deeper convergence between short-form video, streaming services, and digital music monetization, reshaping how fans discover and consume music directly inside TikTok. TikTok’s “Play Full…
68th Grammy Awards: What the Night Reveals About Music, Power, and the Future
The 68th Grammy Awards returned to Los Angeles with all the theatre, prestige, and cultural tension that now defines Music’s Biggest Night. Held in the heart of L.A. and organised by the Recording Academy, the ceremony once again reminded the world that the Grammys are not just an award show; they are a mirror reflecting…
Before the Gold Statues: What the Grammys Still Don’t Fully See About African Music
As the global music industry turns its attention to the 2026 Grammys, the conversation once again drifts toward trophies, speeches, and red carpets. But long before the gold statues are handed out, the real story has already been written ; in studios across Lagos, Accra, Nairobi, Johannesburg, London, Atlanta, Kingston, and beyond. It lives in…
MUSIC CUSTODIAN IS A LIVING ARCHIVE
In an era where attention is fleeting and culture is often reduced to trends, Music Custodian exists as a living archive , we think of a space where African music is not just announced, but understood; not just amplified, but contextualized; not just celebrated, but protected. From its earliest days as a bespoke communications consultancy,…
Gospel vs. Secular Music in Nigeria: Does the Line Still Exist?
In Nigeria’s continuously evolving music landscape, the traditional divide between gospel and secular music is becoming increasingly difficult to define. As artists move fluidly between faith-inspired expression and mainstream success, the question is no longer whether gospel and secular can coexist – but whether the line ever truly existed. In Romans 12:2, the apostle Paul…