Category: Music Industry Insights
Analyses on the current trends, challenges, and opportunities within the music industry.
Francophone Renaissance: From Dakar to Abidjan, the New Age of Rap & Afropop
At Music Custodian, we’re tuning our ears to new frequencies. As part of a fresh editorial wave, we’re stepping beyond the familiar rhythms of Afrobeats to explore the vibrant, genre-blending soundscapes flourishing across West Africa — with a spotlight on the often-overlooked Francophone regions. From Dakar to Abidjan, a quiet renaissance is reshaping the sonic…
Sebuleni X Chenza: Deep House Meets Benga in One Magical Night
Sebuleni X Chenza. Deep house X Benga. Vibe X nostalgia. If I had to sum up the night of 5th September 2025 at Muze Nairobi, those are the words I’d reach for. But honestly, they barely scratch the surface of what turned out to be a cultural feast—one that stirred up music, fashion, art, and…
How Afrobeats DJs Are Redefining Stage Energy and African Music Experience
In the ever-shapeshifting soundscape of Afrobeats, one truth rings louder with every drop and drumline: the synergy between DJs and artists is no longer a behind-the-scenes affair—it’s the beating heart of the live experience. From sold-out events in Lagos, Accra to seismic festival stages in Europe, London, Paris, and beyond, Afrobeats DJs have stepped far…
Spotify Introduces Custom Playlist Transitions for Premium Users
Spotify is rolling out a game-changing feature that allows Premium subscribers to add custom transitions between tracks in their playlists. The new tool, currently in beta, offers users the flexibility to either auto-generate transitions or manually create them using preset options, such as fade, rise, and blend. This marks a significant step in Spotify’s ongoing…
Nyashinski signs landmark deal with Sony Music Entertainment, marking a new dawn for East African Music
In a move that signals a seismic shift for East African music on the global stage, Nyashinski, one of Kenya’s most enduring and influential artists, has signed a groundbreaking recording deal with Sony Music. The partnership inaugurates a new chapter not only for the artist but also for the region’s burgeoning cultural export, positioning East…
Women Behind the Beat: Celebrating Female Trailblazers in African Music
Afrobeats is powered by more than just the stars on stage; the brilliant women behind the scenes also shape it.From producers and songwriters to executives and managers, women across West Africa are redefining the sound and spirit of Afrobeats with bold creativity and quiet force. As Marie Claire notes, their influence continues to shine brightly…
Tems’ Leading Vibe Initiative Launches First-Ever In-Person Pan-African Music Program for Women in Lagos
Two-time Grammy Award-winning singer Temilade Openiyi, better known as Tems, is moving through 2025 with the quiet confidence of an artist who knows she’s making history in real time. Over the past month, she has been steadily expanding her footprint — not only as a performer but as a cultural architect. From launching the first…
Reinventing Afrobeats: The Quiet Brilliance of Odeal, Gimba, and Melvitto
The year of 2024 marked another sonic explosion in Nigeria’s music scene, as new names joined the growing constellation of Afrobeat stars. Yet beyond the noise and hits, a subtler movement is unfolding—one that challenges what Afrobeats is, and more importantly, what it can become. The story of Afrobeats is one of rebellion, rhythm, and…
Across the Algorithm: AI’s Metamorphosis of Music in 2025
In 2025, artificial intelligence no longer shadows creativity—it’s rewriting the score. Fromcomposition to performance, AI technologies are reshaping the music industry’s landscape,raising questions about authenticity, equity, and artistic evolution. Section 1: The AI Creative Axis — Tools that Compose, Assist, and Replace AI composers like Suno, AIVA, and Lemonaide now craft chord progressions, full arrangements,and…
Ayra Starr Inks Deal with Roc Nation, Marking a New Chapter in Her Afrobeats Journey
Nigerian singer and Afrobeats sensation Ayra Starr has officially joined the artist roster of Roc Nation, the globally renowned entertainment and management company founded by hip-hop icon and mogul JAY-Z. Speculations about the partnership gained traction after Roc Nation shared a teaser of Starr’s upcoming single, “Hot Body,” across its social media platforms last week….