At Music Custodian, we are honored to connect with artists whose work transcends the ordinary, and Etuk Ubong is a true visionary.

Renowned for his dynamic fusion of Afrobeat, highlife, jazz, and traditional Ibibio rhythms, Etuk’s music serves as a powerful force that bridges cultures and generations.

With his trumpet and a deep passion for storytelling, he has carved a distinctive niche in the global music scene, creating what he calls “Earth Music.”

Etuk Ubong

In this exclusive interview, Etuk Ubong shares the experiences that have shaped his creative voice, from his Lagos upbringing to the influence of Ibibio traditions. With his first album since 2020 and an international tour on the way, Etuk is ready to reintroduce his sound—one that he sees as a powerful vessel for life’s complexities and joys.

Read the interview excerpts below

Background, The Power of Music, and Purpose 

MC: Let’s rewind a bit. You grew up in Lagos but hail from Akwa Ibom, and began playing the trumpet professionally at a young age. Can you share more about your early years and how you first developed a passion for the trumpet?

Etuk: I’m Etuk Ubong, also known as Odudu (Power), and music has always been my way to positively impact the world. From a young age, I deeply connected to music as a spiritual force for growth and inspiration. Growing up with a father who collected diverse records, I was exposed to a wide range of sounds, which sparked my love for music. My journey began in church, playing the Konga drum, but everything changed when I discovered the trumpet.

In Akwa Ibom, a region rich in trumpet tradition, I met jazz musician Victor Ademofe, who introduced me to greats like Louis Armstrong and Miles Davis. His guidance—encouraging me to practice with relentless discipline—has shaped my path ever since. Music has been my guide, my way of connecting with the world, and my means of giving back, and I’m deeply grateful for this journey.

MC  – Growing up, who were the artists or mentors that influenced your journey into music?  

Etuk: My early professional journey began when I joined Victor Olaiya’s band at Stadium Hotel, where I was exposed to the music of highlife legends like E.T. Mensah, Eddie Okonta, and Bobby Benson. While Highlife played a significant role, my primary influences were jazz icons like Clifford Brown, Charlie Parker, and Miles Davis. Their artistry shaped my trumpet style and musical perspective. Over time, I knew my music would evolve, as would my ideas and worldview. Jazz demands proper musical education, and that foundation continues to guide my journey.

Musical Inspiration and Style

MC: Your music fuses Afrobeat, highlife, jazz, and the ritualistic drumming of ekombi. What led you to blend these diverse genres in your sound? Ekombi is such a distinctive and powerful dance form—how do you incorporate its drumming patterns into your compositions?

Etuk: The rhythmic patterns, mood, chants, and dances all influence my music. When I create, I often “see and hear colors,” with mood being a key element in my writing. Ekombi’s drumming is especially powerful—its rhythms are complex and interlocking, and the chants add another layer. Similar patterns can be found in the Ekpo society of the Efik and Ibibio people, as well as in Yoruba traditions like Bata, Gangan, and Iya Ilu. These diverse rhythms and chants, particularly from the Ekpe and Ekpo societies, deeply influence my compositions. Our shared heritage between the Efik and Ibibio people shapes much of my sound, connecting me to both Ekombi and other traditional rhythms.

MC:   Your music has been described as transcendent and deeply rooted in African tradition. What message do you aim to communicate through your art?  

Etuk: The core of my message is the essence of being human. I experience the same emotions as everyone else—joy, laughter, pain, and hardship. Through my music, I aim to create a force of reflection, a constant reminder of life’s realities, societal issues, and the importance of education.  

As an African and a Nigerian, I share my truth—my experiences, my reality, and my journey. My contribution to the world is through music, and the message it carries is deeply rooted in life itself, shaped by my perspective and involvement. Ultimately, my goal is to use music as a tool to make the world a better place.

Creative Process and Challenges

MC:   What’s your creative process like when composing a piece that combines Afrobeat, jazz, and highlife with traditional Ibibio rhythms?  

Etuk: My creative process is always intentional; I see myself as a vessel, open to receiving inspiration from the Creator. I don’t overthink it—ideas simply flow, and I’m lucky to work with talented musicians who help bring my vision to life. Depending on the track, I might start with bass, drums, keys, or horns. I take pride in my work as a composer and songwriter, and while I’ll let time reveal my impact, I know my contributions to music, especially in Africa, will eventually be recognized.

To clarify, I am not an Afrobeat musician. Though Fela Kuti’s music influences me, and genres like jazz, highlife, Ekombi, and Apala shape my sound, I’ve created my genre: Earth Music. I’m proud to be a pioneer of this sound, and while others may try to box me in, I want the world to know: that Etuk Ubong plays Earth Music, not Afrobeat.

Etuk Ubong

Unforgettable Moments on the Global Stage

MC:  You’ve performed at major international events, including the Roskilde Festival in Denmark and Africa Sound City in Benin. Which performance has been the most memorable, and why? 

Etuk: My most memorable performance was at the Roskilde Festival in Denmark in 2022. It was an entirely different experience where I performed maybe hundreds of thousands of people, unlike anything I had ever felt on stage before. While I’ve never dealt with stage fright, this performance felt deeply spiritual, as if the essence or spirit of music itself was present with me that day.  

Being on stage felt like I was on a throne, in my element, commanding my kingdom. The audience’s energy was extraordinary—people who had never seen or heard me before were completely captivated, and experiencing intense emotions. There was a palpable connection that transcended the ordinary festival vibe. It wasn’t just a performance; it felt like a profound, shared moment.  Roskilde 2022 will always stand out as a truly special and unforgettable experience for me.  

Etuk Ubong´s Remarkable performance at Roskilde Festival 2022

MC: How does performing in Europe differ from performing in African settings like Benin, where the culture is closer to home? 

Etuk: I see myself as a “culture man,” an ambassador of African heritage wherever I go. Whether performing in Europe or at home, I carry my culture through my music, style, and presence, making it accessible even in foreign lands. At Truth Village, my performances are deeply personal, with audiences connecting spiritually, often calling it their “church”—a sacred space of meaning and solace.

In Europe, my goal is to share our authentic African narrative, counter stereotypes, and educate audiences about the richness of our culture. Though the settings differ, the essence of my performances—rooted in spirituality, emotion, and connection—remains the same, showcasing the beauty of African history to a global audience.

MC: Recently, you celebrated six years of Truth Village. What does this sacred communal music venue mean to you and your band?

Etuk: Truth Village is more than just a venue; it’s a symbol of unity, culture, and purpose. What began as a space for performances has evolved into a tribute to African icons like Kwame Nkrumah and Thomas Sankara, celebrating their contributions to Africa’s progress. It’s a place where people from all backgrounds can gather, connect, and engage in meaningful dialogue to inspire positive change.

For me and my band, Truth Village is a sanctuary and a beacon of hope, not just a performance space. It’s a place for music, food, relaxation, and even spiritual retreats, but at its core, it embodies the power of coming together in harmony.

MC: As a trumpeter and bandleader, what challenges have you faced in bringing your unique sound to international audiences, and how have you overcome them?  

Etuk: The journey has been tough, especially with funding. Managing a 14-member band requires significant resources, and without proper support, it’s hard to sustain the vision. The music industry often overlooks genres like mine, so I’ve had to invest my time and limited earnings to keep the movement alive.

Thankfully, I have a dedicated team that believes in the vision, but we still rely on the support of family, well-wishers, and the community. Despite the challenges, I stay hopeful—each performance and connection brings us closer to expanding the movement, trusting that opportunity will come with time.

MC: In a world where music trends are constantly evolving, how do you stay true to your cultural roots while remaining innovative?  

Etuk: Staying true to my cultural roots while embracing innovation means blending tradition with technology. As a young artist, I see tools like AI and the internet as ways to infuse our heritage into modern advancements. Musicians like Wale Oni have already shown how innovations like Yamaha keyboards can incorporate Nigerian rhythms, ensuring our traditions remain relevant.

This gives me confidence that cultural music can thrive alongside innovation. While the future is uncertain, I’m committed to growing as an artist, applying wisdom, and staying rooted in my heritage. Just as classical music has stood the test of time, I believe my music can too.

Looking Ahead

MC: If you could collaborate with any artist, regardless of genre, who would it be and why?  

Etuk: Collaboration is central to my artistry, and I approach it with an open mind and creativity. I see music as a canvas, where emotions and colors guide my process, making me eager to work with artists from all genres. Some of my dream collaborators include Beyoncé, Kendrick Lamar, Common, and artists like Davido, Olamide, Kamasi Washington, Robert Glasper, Coldplay, Metallica, and Adele. Their artistry aligns with my vision of blending diverse musical worlds.

Exclusives

I’ve already started collaborating with some incredible talents for my next project, including Wizard Chan, Damian Nedu, and poet and spoken word artist Nwonoma. While they may not be widely recognized yet, their energy and artistry are undeniable, and I’m confident they’ll make a significant impact. For me, collaboration is about pushing boundaries and crafting music that bridges cultures and transcends genres.

MC: As an ambassador of Ibibio culture through music, what legacy do you hope to leave behind for the next generation of musicians?  

Etuk: My legacy is rooted in intentionality. I hope the next generation of musicians values music education, dedication, and staying connected to their roots. Beyond music, I want them to understand self-belief, human connection, and the freedom to be authentic. I also want them to know that if no one invites you to the party, create one—like how Truth Village was born. My goal is for my actions and authenticity to inspire others, leaving a legacy of hope and self-expression.

MC:  What message do you hope your music sends to your listeners, especially those navigating their own cultural identities? 

Etuk: My message is simple: be intentional. Know who you are, what you want, and the impact you want to make. Life is about the connections we share—when one person wins, everyone benefits.

I also encourage people to stay true to themselves. Embrace your culture, invest in education, and always seek knowledge. As a musician who values learning, I believe being intentional, informed, and authentic is key to navigating life.

As we close this conversation with Etuk Ubong, it’s clear that his music is more than just sound—it’s a movement that celebrates culture and unity. With a deep passion for his heritage and a commitment to authenticity, his Earth Music continues to inspire and connect people worldwide. He invites us all to experience his truth at the “Truth Village,” Etuk’s journey is just beginning, and we eagerly await his debut studio project.