TikTok has expanded its music streaming integration through a new partnership with Apple Music, introducing full-song playback and real-time Listening Parties within the social video platform. The beta rollout signals a deeper convergence between short-form video, streaming services, and digital music monetization, reshaping how fans discover and consume music directly inside TikTok. TikTok’s “Play Full…
Apple Music has unveiled its 2025 Africa Month campaign, “The Sounds of Africa” , a vibrant initiative spotlighting five of the continent’s most influential music capitals: Accra, Dar es Salaam, Lagos, Nairobi, and Johannesburg. This campaign features exclusive playlists curated by top artists, industry executives, tastemakers, and media personalities, each capturing the unique sonic essence…
Afrobeats continues to take center stage on the global music scene, with yet another high-profile acknowledgment. Davido’s sultry record “Kante”, featuring Nigerian singer Fave, has been featured on King Charles III’s official playlist on Apple Music, marking a significant moment for African music and its growing influence worldwide. During a recent speech, King Charles III…
